This installation employs interactivity combined with a video representation of a bull. The bull is iconic within rodeo and cowboy culture. By presenting this installation in the +15 window space during the centennial Calgary Stampede, we were symbolically transposing the bull into the downtown core of Calgary. Our artistic intentions were to create a playful yet powerful metaphorical installation that uses interactivity as a bridge between the virtual and the real. Participants were invited to experience the responsive video imagery by moving in proximity to the sensors concealed behind the gallery window.